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The holidays bring out the carolers in us. That’s why Verizon Fios teamed up with NBC’s “The Voice” to allow fans in Philadelphia, D.C., Boston and Baltimore to get a chance at winning a personalized holiday video greeting from one of “The Voice’s” coaches, including John Legend, Niall Horan and Reba McEntire. It was a one-month campaign that spanned targeted paid media with its placements on the “Entertainment Weekly” podcast and Pandora Radio displays. It also included paid influencer campaigns as well as over 15 multi-dwelling unit watch parties in the targeted markets. The contest recorded 270,000 site visits and notched 34 million impressions.