Onyx Collective introduced three main characters of its “UnPrisoned” series through a tiered shelf mailer with three drawers representing a different character. From a Jimmy Jam and Terry Lewis vinyl, to a one-year CALM gift card and Ray-Ban Smart Glasses, the package also included an interactive video book with actress Kerry Washington. Celebrities that shared their unboxing experiences include Gabrielle Union-Wade, Lilly Singh and Eva Longoria.
