WWE claimed the championship belt for social media promotion for the Undertaker’s 30th anniversary. Tactics included a TikTok Undertaker Challenge that had fans imitating his signature poses and catchphrases as well as a social media tournament with fans voting on the legendary wrestler’s best matches. In the end, 1.5 million Million hours were watched on YouTube, hundreds of millions of impressions were garnered, and there were more than 9 million Snapchat views.
