Ultimate Cowboy Showdown, Season 2

INSP’s digital and social media team helped grow this competition series by creating content that really highlighted the contestants’ personalities, including two social-first content series: “Cowboy Confessionals” and “Cowboy Reflections.” Keeping clients aware that “Ultimate Cowboy Showdown” is back was made tougher by many working from home because of COVID. The team sent an e-blast with a redeemable code for a branded deluxe box of gourmet Rice Krispy treats. The distribution marketing team provided two vMVPD clients with totally custom materials, including talent reads from host Trace Adkins, in exchange for series promotion.

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