Turner Sports Social must speak to a wide variety of engaged fans spanning the breadth of the sports landscape—and this team has more than risen to the challenge. It produces live programming, serves original content licensed to platforms, and utilizes influencers and talent that reach out to every fan faction. They have also delved into new arenas, embracing Live Streaming with presentations such as player warm-ups, alternate commentary on live broadcasts, and pre-broadcast interviews featuring fan questions culled from social sources. These efforts have hyper-engaged social communities and helped Turner drive consumption and conversation.
