To be excited about an event as rare as a total solar eclipse is normal. To want to leverage such an event to promote you network is expected. To use the opportunity to educate the public about science while simultaneously engaging in a massive game of broadcast leapfrog, jumping from region to region with local reports as the eclipse crawled its way across America? That’s something special. Partnerships with Jeep, DISH, Royal Caribbean and Alaska Airlines enabled extended coverage from beyond the eclipse and even far above it, making for a well-crafted show.