MotorTrend fired on all cylinders to promote the inaugural season of “Top Gear America” on its streaming service. In addition to a full publicity campaign and cross-channel support across the Discovery networks, strategic partnerships were activated with Valvoline, BBC America and star Dax Shepard’s podcast “Armchair Expert.” Platform partnerships included featuring from Apple App Store, Apple TV App, Google Play Store and Amazon Prime Video Channel. The series generated unprecedented media coverage for MotorTrend with more than 2.7 billion impressions and more than $5.7 million in estimated ad value, and exceeded all key performance indicators including subscriber acquisition, series viewership and impressions.
