Tonia O’Connor

Years in Cable: 20+

Education: S.I. Newhouse School of Public Communications at Syracuse University

One Word that Best Describes Me: Happy

Working in tandem, O’Connor and Rodriguez have successfully integrated Univision’s disparate marketing functions to further strengthen and broaden its brand. Today the company’s promotional, creative and media inventory is valued at more than $500 million across broadcast, cable, radio and digital properties—and these execs are leveraging the content with both program-specific activations and broad initiatives like the brand campaign “Todo es posible” (Everything is possible). O’Connor’s year included a public battle with AT&T over car­riage and retransmission that was heated at times, but eventually ended with Univision channels returning to the U-verse lineup as the two finalized a deal.

What does the future look like for skinny bundles and flexible packaging? More, more and more.

My dream would be for my blowdryer to be connected to the Internet of Things so it could give me a professional blow out everyday!

Favorite charity event you work with: FACES—Finding a Cure for Epilepsy and Seizures.

What should cable do to improve its image? Create more opportunities for multicultural talent in front of and behind the camera.

My favorite hashtag is: #HatersBackOff—It represents opportunity: not only is it one the first scripted series by a YouTube creator but also represents the belief you can do anything!

Hoverboard, driverless car or drone: Driverless car… I live in NJ. Enough said!

Honored For: