Tom O’Brien, The Weather Group

Years in Industry: 25+

Education: Syracuse University, S.I. Newhouse School of Public Communications

O’Brien and Zimmett know how many people rely on The Weather Channel’s content, and their mission is to make it as informative and engaging as possible. They’ve pushed storytelling that leverages weather as a character in each of our lives and pushed technological boundaries by embracing immersive mixed reality capabilities. The Weather Channel is also extending its reach beyond the cable network to younger audiences with the launch of daily show “Weather Today” on short-form streamer Quibi in April.

The COVID-19 pandemic forever changed my perspective on:
How great people and teams have the ability to adapt quickly and do exceptional things in a time of uncertainty and crisis.

How has the pandemic shaped the industry’s future?
I believe viewers have a new appreciation for great programming, a frictionless viewing experience, and the value that we as an industry have to offer. How we re-engineer our businesses to take advantage of this opportunity is what’s going to determine who the winners and losers are going forward.

Number of subscriptions to streaming services: 

Without sports on TV, I have…
Spent a lot more time (successfully) finding interesting things to watch and read. With that said, I’m looking forward to live sports on TV again.

Last content I streamed:
“The Morning Show” on Apple TV

Last show binged not on your networks:
“The Last Dance” on ESPN

Worst job you ever had?
A paperboy with a morning route. Up and out of the house on my bike delivering a stack of newspapers at 5am on cold, dark winter mornings in upstate NY….what more do I need to say?

Honored For: