Years in Cable: 27
Education: St. John’s University
One Word that Best Describes Me: Genuine
Montemagno’s negotiating achievements in the last year include groundbreaking partnerships with HBO NOW, Hulu, CBS All Access and Showtime—as well as new, cheaper packages for those wanting more flexibility. As the company’s sales, marketing and branding lead, Sullivan employs competitive sales tactics and focuses on communicating value to consumers in order to drive customer retention. Rosenblum has been busy in the last year supporting the company’s corporate initiatives, including working with local municipalities and franchise partners to support broad deployment of WiFi hotspots, preventing deployment of disruptive LTE-U technology by cellular carriers and advocating for lower programming costs. And on the advertising front, Tatta is working hard on an audience-based approach to television advertising, including addressable TV solutions and deep data insights.
The biggest innovation in cable over the last year: Cablevision’s census-level viewership analytics portfolio and programmatic capabilities
What does the future look like for skinny bundles and flexible packaging? There is a market demand for this and it needs to happen; programmers need to cooperate with distributors to facilitate this in a meaningful way
Last show I watched not on my network(s): “House of Cards”
Favorite charity I work with: Lustgarten Foundation for Pancreatic Cancer Research
My cable industry mentor and why: Mac Budill — during our 20 year partnership, Mac taught me a ton about negotiating and gave me extraordinary opportunities for career development
I watch the majority of programming on this device: 65” TV
