The TLC marketing team helps keep hits like “90 Day Fiancé” and “1000-lb Sisters” buzzing. That means constantly refreshing marketing and promos. This group is always on the hunt for creative tie-ins. For example, “Before the 90 Days” begins each season with trips to the airport for the international couples to meet for the first time. So, these marketing mavens decided to support the new season with endemic out-of-home advertising in airports within key markets such as New York, Chicago and San Francisco. This and other campaigns paid off, with TLC ranking as the #1 ad-supported cable network on Sundays with P/W25-54/18-49/18-34 and P2+, and ranking as a top-five network on Mondays and Tuesdays among key women demos.
