TLC overall social presence

Maybe that T in TLC stands for TikTok? The brand practically owns the space, consistently ranking among the top five most engaging networks/streamers, often beating out Disney, Amazon and CBS in terms of content responses and engagements. For 2021, it ranked as the #3 network in terms of Digital Audience Rating with a score of 1.2 billion and #2 in terms of Total Engagements (110 million). Part of what makes TLC such a TikTok phenom is its “90 Day Fiancé” account, which has more than 2.1 million followers. The combined brand and 90 Day accounts totaled more than 7.8 million followers and 1.4 billion views last year. With stats like that, we can’t help but say, “I like the view!” TikTok TLC fans will get that reference to 90 Days’ viral TikTok meme.

Honored For:

  • Cablefax 100 2024
    • Content Leaders
      Howard Lee (Discovery Networks & TLC)
      #46 Honoree
  • CABLEFAX 100 2023
    • Content Leaders
      Howard Lee (Discovery Networks and TLC)
      #46 Honoree
  • The Faxies 2022
    • Audience Engagement & Experience
      Overall Social Presence
    • Marketing Categories
      1000-lb Sisters (TLC)
      Marketing of a Continuing Series
  • The Faxies 2021
    • Teams of the Year
      Marketing Team of the Year – B2C
  • Cablefax Program Awards
    • Best Overall Content by Genre
      Dragnificent! on TLC (Alkemy X)
      Lifestyle