INSP is going on five consecutive years as a top-10 Nielsen-rated network, but Lloyd and her team are working 24/7 to get the Western-style word out. INSP traveled to Medora, North Dakota, for a one-of-a-kind experience promoting the Season 2 premiere of “Elkhorn.” The event came with a stagecoach arrival, a tour of Theodore Roose-velt’s original Elkhorn cabin and a preview of the upcoming Presidential Library. Elkhorn isn’t the only show Lloyd and INSP are making noise for—“Blue Ridge: The Series” climbed the ranks and became a Top-10 title on Amazon Prime Video over the summer.
What’s something you’ve learned from the next generation entering the workforce? I’m inspired by how deeply rooted this generation is in self-awareness and authenticity. They know what they value, speak up for what they believe in and prioritize purpose and balance alongside ambition.
With all the buzz around AI and automation, what’s one “human” skill you think will only grow more valuable? Intuition. Data can inform, but only humans can feel. The magic happens in the space between insight and imagination, where empathy, energy, and instinct guide us. I use AI as a tool, but heart and vision will always lead. I lead teams that blend art and analytics, but it’s heart that connects it all. Technology can automate process, but it can’t replicate purpose, curiosity, or human connection.
What’s a routine or ritual that keeps you grounded? Breathwork is my anchor. It brings me back to presence, purpose, and peace. I use it daily—to start my intention setting for the day; before big meetings, or even to decompress from the day. I often pair it with cold exposure, which sharpens both mind and body. As a former athlete, I’ve learned that resilience is built through intentional discomfort at times. If you can stay calm in a 30-degree cold tub, you can face almost anything. Both practices build mental toughness and help me lead with clarity, strength, and heart.
The industry is transforming quickly—how are you preparing your teams (or yourself) for what’s next? Everything moves in cycles. FAST feels like the new cable, streaming is embracing live sports, and what’s old always finds new life again. Like fashion, ideas return with new energy. What matters is how we evolve with them. I remind my team to stay fluid, creative and curious because reinvention is the heartbeat of our industry and if you’re not nimble—you will be left behind.
What’s a piece of advice you ignored that you’re glad you did in hindsight? I was once told to stop sending handwritten thank-you notes because it seemed unnecessary and “over-the-top.” I chose to listen to my intuition instead. In a world of instant everything, slowing down to write from the heart carries energy and intention. I still love sending handwritten thank-you notes, a little ritual of gratitude in a fast-moving world. It always makes me smile to think of the advice I didn’t take. Some things, like kindness and intention, never go out of style.