Hulu’s campaign helped people come to the realization that they need the streamer ASAP, emphasizing the thousands of on-demand shows and movies, sports, originals and Live TV it has to offer. To drive home the “Time to Have Hulu” message, the team created a video named “Shatter” that exaggerated the realization of Hulu having everything you love by showing folks slack-jawed, dropping whatever they’re holding and it shattering dramatically like glass even if it wasn’t glass—pizza, cacti, 100lb ahi tuna.
