The NBA All-Star Slam Dunk Contest has become such an institution that NBATV runs an annual Dunk-a-thon telecast, featuring a full broadcast of every year’s contest back-to-back. To promote the event, NBATV partnered with influential Instagram artists to create images of the Slam Dunk Contest’s most iconic moments, leveraging their creativity and popularity to drive more people to the telecast. Not only were the resulting images amazing, but the response was as well, garnering NBATV’s highest viewership ever on the Dunk-a-thon.

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