What do you do to help draw fan attention to NBA games during the “Bubble?” You draw focus on the extraordinary efforts to cover the games. ESPN’s The NBA ‘Bubble” campaign did just that, on less than a $1,000 budget. Elements included in-person and virtual tours of the ESPN compound, Zoom media conferences with executives and commentators, and running original content on network social media platforms. The campaign was a hit, running from the beginning through the NBA Finals.
