Utilizing unique character photography that focused fully on the widely varied faces of potentially lost customers, Blackwing Creatives campaign for Ascendon’s digital services platform kept it simple and laid out a clear message – don’t let these customers slip away. With brief, focused copy and a crystal-clear messaging, the ads stood out in the complex B2B environment. The results were outstanding: Unique site visits quintupled from 2,000 a month to 10,000.