It’s not all about chasing the younger demographics. ABC’s publicity team showcased “The Golden Bachelor’s” Golden crew with engagement opportunities across the U.S. They took over Mel’s Diner on Sunset Strip, hosted viewing parties at 200+ retirement homes and even partnered with USA Pickleball to have courtside signage and promo spots running during select events. ABC’s “Golden Discounts” initiative featured over 30+ major consumer brands leveraging their social platforms, email newsletters and landing pages to drive awareness and excitement for the series.