The Crunchyroll audience development team built a robust community with the global Anime Awards and the flagship Crunchyroll Expo, with the brand’s mascot at the heart of it all. The team increased Crunchyroll’s YouTube presence by 100% and the Anime Awards had nearly 200 million social media impressions. The three-day virtual expo featured concerts, fan-hosted workshops, and even 24/7 livestream cat cafes with adoptable kittens. Non-US votes for the Crunchyroll Anime Awards grew 28% and US votes grew by 45%.
