Trevor Noah has never been afraid to have the tough conversations, and inserting himself into the impeachment discussions in the nation’s capital obviously paid off. The “Daily Show” host and Comedy went to DC as Senators prepared to cast their votes in Donald Trump’s impeachment trial. Digital mobile billboards featuring a special message from Noah circled the US Capitol and other DC landmarks. The video also ran in the elevators and lobby screens of 27 government office buildings. The stunt scored national attention, and boosted DC local ratings by 30%. 

Comedy Central’s “Daily Show with Trevor Noah” basically took over Washington, DC, during Trump’s impeachment hearing. Not only was a special message from Noah blasted on roving mobile billboards, but the video also ran in elevators and lobby screens of 27 government office buildings. It was almost impossible to miss the stunt in the nation’s capital, which helps explain why DC was the number one market for the show for all four days of the stunt. 

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