The beIN BED Campaign combines linear TV and social media encouraging fans go to bed early and wake up early for the FC Barcelona versus Real Madrid match, also known as El Clásico, one of the biggest soccer games on the planet. From bedtime stories to on-air stunts and soothing videos like “Spiral of Hypnosis,” BeIN surpassed El Clásico’s previous engagement rate by 240%. In the end, beIN got more than 1 million U.S. fans to wake up early Saturday for El Clásico.