Researching what business owners and media professionals valued most, Comcast Spotlight landed on a simple mission: It’s all about the audience. Thus, a national image campaign dubbed The Audience Finders was born. The rebrand focused on Comcast’s powerful ability to help advertisers and marketers, nationwide, connect to their desired consumers through premium video and advanced analytics. Print, TV and digital were all engaged in the effort, leading to a successful connection with their desired customers.
