Beachfront’s technological minds are some of the best in the business, and their expertise was instrumental to changing how DISH Media manages its ad sales channels. Using Beachfront’s solution for real-time buying of linear TV advertising, DISH was able to launch its national linear programmatic offering in the fall. It brought real-time ad sales optimization to DISH for the first time and enabled real-time buying of linear TV ads. Its partnership with Canoe also continued to be fruitful as programmers used Beachfront technology to unify ad serving across CTV and set-top boxes.
