Hanna earned her recent promotion to Chief Brand Officer by sharing ALLO’s brand journey in ways that resonate with prospective customers while delivering exceptional service to the company’s existing customer base. She’s committed to cultivating and mentoring a new generation of leaders because she understands the connection between positive leadership and customer satisfaction. Hanna also serves as a Women in Fiber professional development committee leader through the Fiber Broadband Association.
What’s your version of a “power move”—whether that’s a power suit, power song or power mindset? Definitely a power suit with pointy-toe kitten heels. Comfortable enough to get where you need to go, but edgy enough to let people know you’re arriving with confidence.
With all the buzz around AI and automation, what’s one “human” skill you think will only grow more valuable? As companies incorporate more automation and efficiency through AI, the true value of any brand will be determined by how genuinely they serve their customers and their storytelling. AI can generate stories, create ad copy, and even produce synthetic video, but it cannot create or communicate genuine, authentic brand intent. Authentic Storytelling is a human skill that enables companies to translate their values into a compelling narrative, building trust with customers. We know that our value isn’t just about selling fiber-fast internet. It’s when a customer is having an issue that our people and our core value of being local truly differentiate us. A chatbot won’t be able to connect with our customers; only a local, invested employee can do that.
What’s a routine or ritual that keeps you grounded? A morning walk on a country road with my dog, Duke, is a great way to start the day, allowing me to move and see the sun rise, mentally preparing me for another busy day.