As it looked to create and execute on its blueprint for the future, The Cable Center made a major brand change to the Syndeo Institute at The Cable Center. Working together with the Primavera Group and 9th Wonder, the new brand was brought to life through a new website, materials and assets. The March 17 launch event had everything from a photo booth to launch kits and featured a time capsule activation that allowed attendees to contribute their own piece of history to the industry.