McAvoy’s marketing strategies helped propel Hallmark Channel to become the most-watched and highest-rated among W25-54 on all cable for the final quarter in 2016. Her professional life has become even busier this year with the launch of a new linear network, Hallmark Drama, as well as the company’s first OTT streaming video-on-demand service, Hallmark Movies Now. “Cord-cutting and the influx of OTT services” will dominate industry headlines next year, says McAvoy.
What industry topic do you think will dominate industry headlines in 2018 and why?
Cord-cutting and the influx of OTT services.
What famous woman, living or deceased, would you like to have dinner with?
Best advice for relieving stress?
A long swim!