Steve Mandala, Univision

Years in Industry: 30+

Education: University of Southern California

This pair have opened new doors for Univision by finding unique ways to deliver more value to distributors. Ahn has introduced packages like TUDNxtra, which includes hundreds of exclusive soccer matches for pay TV subscribers. Ahn also established a partnership with Altice USA, under which Univision provides Altice’s News 12 stations with digital Spanish-language news segments. Mandala has led the development of Univision Brand Labs in an effort to transform end-to-end marketing to the US Hispanic population.

The COVID-19 pandemic forever changed my perspective on:
It’s reminded me that there is no ‘going back,’ and we shouldn’t hold out hope for it. Instead we should take what is good from the past and pave a new path that is built on our new realities.

How has the pandemic shaped the industry’s future?
This chaotic period has helped everyone in the marketer/agency/media ecosystem understand we have to work together to find mutually agreeable solutions none of us anticipated and do so in a way that promotes the success of all of our businesses. I am also hoping this ‘re-set’ encourages advertisers to reflect on igniting growth opportunities as they fully reactivate.

Without sports on TV, I have…
Realized just how much it impacted my daily viewing habits. But soccer returned last weekend with record viewership. People want the drama of live sports!

Last content I streamed:
I have been re-watching the entire Marvel series.

Working from home has taught me…
That I miss my commute and promise to never, ever complain about it again.

Biggest challenge facing advertising? 
Being comfortable knowing when to pivot the “conversation” with consumers to what comes next.

Honored For: