The constant throughout these seasoned execs’ careers? An approach that’s client-focused and guided by the maxim that doing right by others will always pay off. Olsen and his team created inventive campaigns for clients like GSK—which centered around a short commercial with Lifetime to raise awareness about meningitis B. Zagin makes balancing distributors’ needs with customer experience look easy, with his team launching enhanced VOD for its MVPD partners this year. MacDonald, meanwhile, closed licensing agreements and prioritized deals for international versions of popular A+E content like the survival series “Alone.”
Do you personally still have a traditional cable video package? Yes
TV series everyone should binge: “Alone”
Favorite way to de-stress? Work out
Summer Olympics event you most want to see in person? Equestrian jumpers.