WWE can thank Braband for helping to make it one of the most-followed brands, with more than 1 billion social media followers across 16 platforms. He led the charge around several WWE partnerships, including Snap Inc.’s Arcadia to deliver the innovative AR experiences to WWE’s audience. Braband also introduced new ways to engage WWE’s next generation of fans on TikTok, including a digital contest where fans can upload creative videos in the hopes of being named WWE’s Digital Correspondent at WrestleMania.