Whether Gibbons is marketing “The People v. O.J. Simpson” or “Baskets,” she combines the instincts of an artist and the insight of a master marketer. To do her job, she becomes involved early on in the series development process to understand the intentions of the creators and the arc of the story and characters—all to better engage viewers. Gibbons has overseen the marketing of programming that features LGBT characters, leading to the network’s recognition by GLAAD. When it comes the biggest story in cable this year, Gibbons says it’s the coverage of the presidential election. “It’s been both compelling and disturbing to witness,” she says.
