Spectrum partnered with INFUSION by Castells to develop a strong FIFA World Cup campaign, and they were really thoughtful about developing an extension that was wholly focused on Spectrum Mobile. A four-month mobile campaign saw Mexican football legend Andrés Guardado promote Spectrum Mobile with coast-to-coast posts showcasing its versatility and coverage. Fans were encouraged to record themselves doing their best soccer tricks on their phones for a chance to be in the next Spectrum Mobile commercial with Guardado.