In the lead up to the FIFA World Cup, Charter wanted to connect with Hispanic audiences and promote the easiest ways for fans to watch the tournament. Mexican football legend Andrés Guardado was the face of the four-month omni-channel integrated campaign promoting not only the Spectrum brand, but the Mobile and Internet + TV with Free Peacock Premium packages. Custom social activations tapped into Guardado’s huge following, and a fan contest across Facebook, Instagram, YouTube, TV and other digital platforms challenged fans to demonstrate three soccer trick shots or dribbling skills for a chance to appear in the next Spectrum commercial.
