Spectrum wanted to reach the African Americans aged 25-49 in its footprint that live in multi-generational households, and the best way to bring a group of people together is through a laugh. INFUSION by Castells put together a one-hour comedy showcase with Kevin Fredericks, Tony Baker and Tahir Moore, and the show featured an innovative segment that takes place in the metaverse. The show was streamed on YouTube and Facebook and was available On Demand after, and it exceeded viewership goals by more than 225%.
