Sampath has transformed Verizon’s Consumer Group since taking the reins 12 months ago. It all began with the introduction of new pricing known as MyPlan aimed at allowing customers to pick the exact packages they want with a selection of perks available. Sampath and Verizon’s leadership team also led the way in the creative packaging of streaming options, offering customers access to a package of the AVOD tiers from Netflix and Max together for $10/month in December. His personality shines on his X profile, where he offers a deep dive into the people of Verizon.