South Park: The Pandemic Special Denver Broncos Activation - Comedy Central

You need a big event to launch an important one-time special. Comedy Central combined their fans’ love of football and the show’s characters, putting 1,800 cut outs of South Park characters in the stands during a Denver Broncos game. The stunt pulled 4 billion impressions. There was no denying the score, the “South Park Pandemic Special” was the highest rated cable telecast of 2020.   

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