It was no joke for Comedy Central to promote the “South Park Pandemic Special” on a short deadline. The campaign featured a “Monday Night Football “spot, digital ads and countdown clocks, paid spots on social media and the revival of the Cartman custom emoji. The Comedy Central crew even virtually filled the stands with character cutouts during a Denver Broncos game. In the end, there were 14.5 million views on social media and 77 million impressions, and the show premiered as the highest-rated cable telecast of 2020.

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