Warner Bros. Television Group Publicity, Communications & Social Media teams went above and beyond in 2022, putting the force of the Justice League behind the launches of a new season of “Abbott Elementary,” the creation of specials like “All American: Homecoming” and “Harry Potter 20th Anniversary: Return to Hogwarts and more. Beyond the typical programming, they established a scholarship in partnership with the NAACP to help students at HBCUs across America. Across YouTube, Instagram, TikTok and Twitter, social media posts and videos from the teams garnered nearly 1.6 billion impressions. Another 60.5 million people were reached through activity on Facebook. Follower growth came alongside that engagement—Warner Bros. Television accounts gained 636,000 followers and 100,000 subscribers thanks to the efforts of the team.
