At Roku, Williams heads up retail promotions to drive player sales, media deals and digital campaigns, bundled promotions, and works with partners to secure Roku’s promotion and exposure. Some of the most notable campaigns she’s worked on this past year were retail promotions with added value content offers across North America and the UK. “The retail promotions give content publishers marketing exposure within retailers while also giving customers an additional value and incentive to try new content publishers,” she says. “In addition, we also opened new distribution channels to sell Roku devices through some of our content publisher relationships.”

As more content goes direct to consumers, to what degree does affiliate marketing overlap consumer marketing in your company?

At Roku, we have a direct relationship with the customer. This gives content publishers the opportunity to work with a centralized marketing team and allows us to bring new content and streaming channels to a user’s attention on device, in marketing communications and through retail placements. We can also find new creative ways to help content publishers connect with their target audiences.


What do you do for fun outside of work?

I do a lot of swimming, biking and running! I’ve competed in over 80 triathlons and have completed 4 Ironman races.

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