IndyCar drivers are known for their precision and attention to detail, so it’s fitting that Romero was the one to lead brand strategy for IndyCar’s launch on Fox’s platforms this year. She introduced a campaign to a national audience that gave the sport a modern, accessible identity that positions it for long-term growth. For Romero, the strategy begins with a commitment to staying loyal to a fanbase while shaping a story that’ll appeal to a wider audience. And who doesn’t like high-speed racing? “Our research surfaced a gem—these cars hit the fastest speeds of any motorsport on an oval. That insight became our foundation and inspired the campaign’s central theme—’The Fastest Racing on Earth,’” she says. “From there, we focused on the athletes behind the wheel. The drivers were presented not just as competitors, but as fearless high-performance athletes with distinct personalities and motivations.” It doesn’t stop at IndyCar. Romero has led brand strategy for Fox’s crown jewel, the NFL, and has overseen campaigns for other properties like MLB, NASCAR, the World Baseball Classic, WWE, USFL and more. Over the course of nearly 12 years at Fox Sports, she’s handled more complex assignments that help determine the network’s identity. Keri Gajewski, VP, Brand Marketing & Strategic Planning, said her ascent through the ranks is thanks to a willingness to ask thoughtful questions, speak with confidence and take command when the stakes are high. “Her proactive approach and high standards consistently elevate the work of those around her,” she says. Beyond results, Romero’s impact resonates through her mentorship and culture-building. She invests in junior colleagues and often offers clarity and confidence as they navigate their own development. Romero is active in the Women of Fox Sports group, helping colleagues connect, build their skills and deepen their understanding of the sports media landscape.
CHAMPION
Keri Gajewski
“Her leadership lifts the whole team, bringing a strong sense of urgency, incredible thoroughness and genuine relationship-building skills to everything she does. Managing some of our top properties, she sets the tone for how to get things done the right way—collaboratively, efficiently and always with great results.”