Promoted to her current post in 2015, Peralta works to garner media attention and coverage for various company-driven initiatives and campaigns at Univision. In the past year she led all media outreach and execution for the grand opening announcement of the new Univision Technology Center (UTEC) in San Jose, CA, oversaw all staffing, media outreach and event logistics for UCI’s upfront presentation, and led the media outreach for the local rollout of UCI’s first-ever newscast conceived, designed and produced for simulcast on digital platforms and live broadcast television, Edición Digital. “The sense of responsibility and the impact this industry has on communities and people attracted me to this line of work. I am moved by a sense of urgency, and work with purpose knowing that our work tells a story much bigger than our own.”
What attracted you to this industry?
The sense of responsibility and the impact this industry has on communities and people attracted me to this line of work. I am moved by a sense of urgency, and work with purpose knowing that our work tells a story much bigger than our own.
Best piece of professional advice you’ve received?
My mother’s advice, both professionally and personally, is always ingrained in my head. She has taught me many valuable lessons that have helped shape my life and influence my work style. However, when it comes to maneuvering this early stage of my adult career, my boss has given me the best advice. She says, “You can make mistakes, just don’t make the same mistake twice.” These words have given me a great sense of confidence and has allowed me to take smart risks.
Favorite trending hashtag?
My favorite trending hashtag is #ImmigrantsMakeAmericaGreat. The hashtag is representative of a narrative that has brought to light what it means to be an immigrant in America. It’s a reminder to me of the importance of our jobs in the industry, now more than ever, to continue to push authentic, diverse perspective and representation to the national discourse.