Along with her ability to identify technology-driven solutions to fuel subscriber growth, Clarke has combined her passions for creative ideas and mentorship into the Intern Group Project Program, empowering interns to pitch innovative ideas to bolster Showtime’s business. “I encourage curious, analytical newcomers with a passion for the broader business of storytelling to develop their skills in the data insights arena,” she says.
A February 2018 UCLA study revealed that of the 45 new scripted shows approved for 2017-18 across broadcast, cable and digital platforms, only four were from creators of color, all of whom were black. What is your reaction to this report?
There is always room for more improvement, but I am proud of Showtime Networks’ legacy of leadership in and continued commitment to diversity and inclusion ranging from the creators of our content to the talent throughout our organization. Our partnership with Emmy Award winner Lena Waithe, creator and executive producer of “The Chi,” is a very exciting recent example of the value we place on new voices and fresh perspectives. There’s more to come, so stay tuned!
What’s your best advice to someone just entering the video content/distribution industry?
The responsible use of data to inform strategy is one of the most transformative developments I’ve observed, so I encourage curious, analytical newcomers with a passion for the broader business of storytelling to develop their skills in the data insights arena. Effective communication also remains essential to performing effectively in nearly any role, so hone those abilities regardless of the functional area you pursue.
What’s been the most dramatic change in your sector of the business today vs. three years ago?
Having just marked the third anniversary of the launch of our internet-delivered Showtime offering, OTT has been a significant catalyst across the video sector. Our ability to capitalize on a new direct-to-consumer platform while sustaining growth with traditional distribution partners has presented great opportunity for the momentum of the Showtime brand.