Recently named marketing manager, network partnerships at CNBC, Lee was previously integrated marketing manager for SundanceTV. There she led the successful execution of “Project Five by Five” in partnership with Visit Seattle. The 360-degree campaign included on-the-ground, on-air, digital and social elements and garnered plenty of press—including a Tribeca X Award and a nod from our own Faxies competition for Best Marketing Campaign. At the Sundance Film Festival she managed five different sponsorships, executed on-site activations and collaborated with the digital team on content roll-out. Her best advice: “Keep asking questions! There are always new things to learn, especially in an ever-changing media environment.”
What has been your biggest professional accomplishment to date?
The successful execution of “Project Five by Five” in partnership with Visit Seattle. This 360-degree campaign included on-the-ground, on-air, digital and social elements. In addition to various press write-ups, “Project Five by Five” was nominated for a Tribeca X Award and won a Cablefax Award (The Faxies) for “Best Marketing Campaign” in 2017.
Best piece of professional advice you’ve received?
Keep asking questions! There are always new things to learn, especially in an ever-changing media environment.
What product or service can you not live without?
My mobile phone! It’s important to stay connected in our industry, not just to colleagues and clients, but also to happenings in the world such as business trends, exciting new ideas (e.g. AR / VR), and more.