No if, ampersands or buts about it—Ampersand’s National Sales team had a big year in 2021, with revenue increasing 205%. Average deal size jumped 60% as the team consulted clients to optimize audiences and weekly frequency levels. Other big wins: pharma delivered a 10x increase in spending, Ampersand’s addressable TV business now accounts for 72% of the addressable universe across MVPD partners Comcast, Charter, Cox, Verizon and Altice USA. Along the way, the team has generated new billing streams with data-led offerings and established themselves as true specialists in advanced TV. This group works with leading brands across all categories. The national sales team leverages Ampersand’s AND Platform to win new business and gain market share by promoting incremental reach opportunities and self-serve capabilities including access to addressable TV household counts. With ad tech changing at warp speed, these specialists have made a name for themselves by providing clients with the ins and outs of advertising across linear, VOD and streaming. And the team stays involved after the handshake—monitoring the implementation of addressable TV campaigns from pitch-to-pay to ensure client satisfaction through collaboration with Advanced TV Data & Account Management teams.