A unique opportunity to promote Pop’s original series “Return to the Mac” matched with Xfinity’s desire to increase consumer mindshare of its retail sites. The partnership saw die-hard New Kids on the Block fans lining up by the thousands to interact with original NKotB member Joey McIntyre during in-store appearances. Event goodies included Pop branding, and the increased visibility of Xfinity’s brick-and-mortar presence, becoming a highlight of Comcast and Pop’s 2017 marketing efforts.
