Apple’s programming slate is so jam-packed, the company may want to rename itself “Orchard.” Lee keeps close tabs on all its new offerings in her role overseeing communications and publicity. She advises newcomers to the industry that their “unique perspective and ideas can create what’s next.” Following such wisdom, in fact, could someday help a creator become an Apple contributor. Currently, the company has content deals with A-listers including Oprah Winfrey, Steven Spielberg and JJ Abrams.
What’s your best advice to someone just entering the video content/distribution industry?
“Your unique perspective and ideas can create what’s next.”