Reta Peery

For Peery, 2017 was dominated by multiple issues. “Managing copyright interests and volume of DMCA takedown work required to protect rights; [and] ensuring content rights procurement sufficient to allow for unrestricted growth on new and emerging platforms” were top priorities, along with the possible impact of Next Gen standards on cable, she says. Peery has delivered deals for UP TV and Aspire including providing continued carriage and new launches of on major platforms. Peery enjoys mentoring others, and is an equestrian, formerly competing in the sport.

What have been the most important legal issues in communications for you in the past year?
Managing copyright interests and volume of DMCA takedown work required to protect rights; ensuring content rights procurement sufficient to allow for unrestricted growth on new and emerging platforms; and possible impact of next gen transmission standards on cable distribution.

What is your golden rule for negotiating?
Remember that silence is golden! People have a tendency to believe that skillful negotiations require more talking and “selling” a position than learning about the other side’s business objectives. Because silence can be awkward and people want to fill the empty space, it is amazing what a well-timed period of silence will elicit in terms of gaining useful information.

What movie superhero would you most like to be and how would that character fit into the legal world of communications?
If I can choose a Justice League character from the comic books and television series who didn’t actually make it into the 2017 movie, I would most like to be Hawkgirl. I actually have a statue of her on my desk courtesy of a former colleague and friend from Cartoon Network. Her superpowers include defying gravity and enhanced healing/resilience, which would be very helpful in representing clients maneuver through rapid change and disruption in our industry.