
As a mentor and leader, Breslin shares her experience and knowledge with other women in media to give them an edge toward success. Although Breslin is a master at negotiating the application and subscription agreements behind Roku’s continued growth, she also seeks out mutually beneficial partnership strategies that showcase Roku’s scale and engagement. This summer, she closed a deal with the U.K.’s free streaming service Freely to make it available to U.K. customers via smart TVs with Roku.
With all the buzz around AI and automation, what’s one “human” skill you think will only grow more valuable? Authentic connection. Processes can be automated, but you can’t automate empathy and human connection. It’s needed in the workplace and in the creative process of making content. Data is useful to help make decisions, but empathy and authenticity will always be needed when working collaboratively or telling compelling stories.
The industry is transforming quickly—how are you preparing your teams (or yourself) for what’s next? We talk about this in a few ways, including by staying curious about what’s next and pushing ourselves to learn new skills, like AI. We also talk about being comfortable with ambiguity. The industry is always evolving, and there will be factors both within and beyond your control. Staying curious, adaptable, and grounded in what you can influence are keys to excelling in an ever-changing landscape.