Nelson, along with her colleague Linda Burakoff, headed intense negotiations that led to new agreements with Disney, Fox, NBCUniversal, Paramount, Warner Bros. Discovery and TelevisaUnivision and allowed DIRECTV to shift away from traditional content bundles. They redefined how programming can be packaged and delivered by combining linear and streaming in one place. Genre Packs introduced this year offered customers unprecedented flexibility, including the MySports, MyNews and MyKids Genre Packs.
What current cultural moment reminds you why visibility for women leaders still matters? Taylor Swift showing up at NFL games has sparked so much unnecessary commentary, and it’s honestly baffling. She’s not only one of the most talented artists of our time. She’s also an incredible businesswoman who runs her career with strategy, creativity and confidence. Watching the reaction to her presence is a reminder of how much work remains when it comes to normalizing women’s visibility and influence in every arena. Women deserve a seat at every table—whether it’s in the boardroom or on the sidelines.
With all the buzz around AI and automation, what’s one “human” skill you think will only grow more valuable? Relationships. No matter how advanced AI becomes, it can’t replicate the authenticity and nuance of human connection. The ability to build trust, cut through the noise, and get to the heart of a matter, whether in a negotiation or partnership, is uniquely human. At the end of the day, strong and meaningful relationships are what truly drive business forward.
What’s something you’ve learned from the next generation entering the workforce? AI literacy is no longer optional, it’s essential. We had a phenomenal group of interns last summer who showed us just how powerful AI can be when used thoughtfully. They leveraged it to summarize meetings, generate insights, and develop creative solutions that elevated their work and ours. It’s clear: we won’t lose our jobs to AI itself, but we could lose them to someone who knows how to use it better.
What’s a routine or ritual that keeps you grounded? The pandemic gave me the opportunity to realign my work-life balance, and I’ve been intentional about maintaining it ever since. DIRECTV’s flexible, dynamic workforce environment allows me to blend productivity with presence, honoring both professional and personal commitments. I make it a point to spend quality time with family and friends, especially my teenager. There’s nothing more grounding, or rewarding, than that.