Ray Hopkins, ViacomCBS

Years in Industry: 31 years

Education: BA, Gettysburg College and Kellogg Graduate School of Management at Northwestern University

Hopkins already had a track record of landing big distribution deals at CBS, and that reputation has only increased under the combined ViacomCBS umbrella. In January, Hopkins landed a carriage deal with Comcast, the company’s first major domestic distribution partnership. The deal brought CBS All Access to Xfinity X1 and Flex platforms, the first time the service was offered through an MVPD-based set-top box. Ross, the first woman to serve as sales chief of a broadcast network, led sales for her sixth Super Bowl effort in 2019, selling out inventory and driving record ad revenue. Ross is getting ready to out-do herself for Super Bowl LV on CBS in 2021, assuming COVID doesn’t delay it.

The first thing I will do when I am back in the office is…
walk around to everyone’s office to say hello (from 6 feet away) and to thank them in-person for the extraordinary efforts/results from working as a team remotely.

When restaurants open back up, my first stop will be…
Ocean Prime in Mid-town. The GM and all the staff are the best, not to mention the steaks and red wine selection.

Last show binged not on your networks:
“The Last Dance” on ESPN – riveting, brought me back to some younger years when I watched sports incessantly with buddies living in LA.

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