Leading strategic planning, customer research and marketing campaign execution, Kandikonda is constantly thinking about how to enhance the effectiveness of his projects. He leads a paid media strategy of $1.5 billion in spending, so every decision counts. Key to his work are data analytics, which he uses to inform decisions on where to spend advertising dollars. That information allows him and his team to enhance the sales channel mix and the ROI of Comcast’s promotional and campaign spend. Kandikonda is an active alumnus of Bowling Green State University and services on the school’s Center for Business Analytics Advisory Board.
